
1. Further changes with wisdom: Accept and participate in continuous changes of the paradigms of business and the profession itself. 
2. Challenge your creativity: Develop your creativity and apply it continuously. 
3. Develop a continuous improvement: Adopt the practice of continuous improvement as a philosophy of life and work. 
4. Manage information: Keep up to date, transmit the information to their customers, partners and suppliers. Make the information on its strategy for success. 
5. Customize advice:  Customize advice to their customers, differentiating them. Charming them. 
6. Communicate: Promote communication in your company and live the great adventure of interacting with other people. 
7. Develop your technology: Be in a state of technological development. 
8. Orchestrate the teams: Act as conductor of the orchestra, with regard to the times in which it participates. 
9. Model is: Be the model and not the imitator. 
10. Be proud of your profession:  Thank always the opportunity that life has given you to act in this profession exciting and successful. 
Source: http://www.facape.br/secretariado/decalogo.html
 
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